Research released on Tuesday, 28th February as part of a new campaign phase, ‘This Girl Can With You’, will highlight the barriers faced by women when getting active, with key concerns including safety, fear of judgement and the cost of living.
‘This Girl Can With You’ is a call-to-arms for sport and activity providers to dismantle the barriers that contribute to the Enjoyment Gap. Enjoyment is one of the biggest motivators for people to take part in sport and physical activity – and with less than 60% of women active compared to over 63% of men, closing the Enjoyment Gap is an important step towards tackling the stubborn gender activity gap.
This Girl Can has identified four action areas with the power to dismantle barriers, help women enjoy getting active, and close the Gap.
Activities for women must be Social (help women feel part of a community), Suitable (meet women’s needs), Self-Affirming (help women feel confident) and Safe (women must feel physically and emotionally safe when taking part). There is further information on the four action areas at the bottom of this email.
We need to get people thinking and talking about the Enjoyment Gap and what they can do to close it. As a result, we need your help to generate awareness and stimulate conversations.
Together, we can make this launch a success and ensure no woman is left behind. Please find access to a full partner toolkit which includes a host of resources and a summary of how we hope you can help support this campaign.